Thursday, November 15, 2012

Top 5 Strategic Marketing Research Blogs

Strategic Marketing ServicesThe Strategic Marketing Services blog turned 1-year old last month. In celebration of this milestone, I'd like to highlight our 5 most popular blog articles.

Market penetration is the name given to a growth strategy where an organization focuses on selling existing products to existing markets. Growing an organization by penetrating its market more thoroughly is typically the first growth strategy most organizations pursue as it is the least risky growth strategy. Common market penetration strategies include offering sales/coupons for products or services, increasing an organization's sales force, increasing distribution and promotion of products or services and increasing marketing and advertising expenditures. However, implementing any one of these new marketing strategies may require considerable investments of both time and money, and may not be translated into profits for a reasonable time period. Read this article to learn whether this growth strategy is right for your organization.

Brand Awareness and Brand Perception are the two key metrics companies use to measure brand strength. Unfortunately, these two terms are incorrectly used interchangeably. This article makes a clear distinction between the two terms and offers insight into which may be most important for your organization.

Business development strategies seek to match marketing opportunities to the organization's resources (what it can do) and its objectives (what management wants to do). While some creative marketers are able to easily uncover attractive marketing opportunities, many of us are not so innovative. So, it is useful to have a framework for thinking about the broad kinds of marketing opportunities we seek to find. The Ansoff’s model, one of the best tools for organizations to develop market and product expansion strategies, is discussed in this article.

For this strategy, an organization seeks to sell its existing products into new markets. In other words, you grow by leveraging your product or service knowledge to reach new customers. There are many possible ways of approaching this strategy utilizing internal or external resources, but four most commonly utilized approaches for market development are highlighted in this article.

There was a time when strategic planning was done only by the largest companies. Now it is simply a requirement for all business to survive. Business leaders must be constantly looking ahead, anticipating change, and developing a strategy to proactively and successfully navigate through the today’s global marketplace. Read this article to learn more.

As we approach the Thanksgiving holiday, I'm thankful for all our faithful readers and I look forward to another year of authoring helpful and informative blog articles.

Strategic Marketing Services works with businesses of all shapes and sizes. Contact us to discuss your organization's unique marketing challenges with one of our highly skilled and experienced project managers.


Post a Comment