Friday, January 11, 2013

The Biggest Facebook Page in the US is Walmart

by Jason Keath on Jan 10, 2013
 
The biggest Facebook pages in the world, brand wise, have not changed in the past 2 years. They are Facebook, Youtube, and Coca-Cola. In that order.
But that is only if you count their global number of Facebook Likes.
Ever wonder how many of those Facebook fans for Starbucks or Coca-cola are in the US? Or Germany? Or South Korea?
Well, you are in luck. Socialbakers, a social media analytics company, is launching a new tool called Facebook Local Page Ranks.
“Recently made available to developers, Facebook Local Page Ranks breaks down the total number of fans by country and allows for comparison with Facebook pages. While this information was once restricted to the admin section of a company’s own Facebook page, Socialbakers now offers the market’s first analytical tool which enables brands to access the data and benchmark themselves against other brands.” – SocialBakers
Breaking out Facebook fan numbers by country is useful for brands looking to get some competitive intel on a more granular level.
The Local Rankings reveals some interesting numbers that can teach us both about Facebook and he brands that use it.
For instance, only 20% of Coca-Cola’s Facebook fans are based in the US, while 94% of Walmart’s Facebook fans are in the US.
Because of this, Walmart, despite having fewer Facebook fans than Coca-Cola (26m compared to Coke’s 57m) has more US Facebook fans.

The above chart lays out the top 10 brands by US Facebook fans.
To give you a little context, here is a chart of the top 10 brands by total Facebook fans from Ignite Social Media. This chart compares the 2011 and 2012 numbers for the top Liked brand pages on Facebook.

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