Tuesday, January 15, 2013

Which Social Network's Users Make the Most Money? [INFOGRAPHIC]

by Jason Keath on Jan 15, 2013
 
Compete ran some numbers last month on the average income levels for each of the top 6 social networking sites in the US.
They examined Pinterest, LinkedIn, Facebook, Twitter, Tumblr, and Google+.
LinkedIn of course has a larger percentage of high income wage earners than most social networks. But if the numbers below are correct, Google+ has an even more affluent user base than LinkedIn.
Google+ has the highest percentage of it’s user base from those making $100k and above. LinkedIn counts 27 percent of their social network from this same group.
Google+ also counts the lowest percentage of their user base from those making under $30k. Less than LinkedIn for the same group at 21 Percent.
Tumblr looks to be the least affluent social network, with 60 percent of its user base making less than $60k. This lower income rates for Tumblr users can be attributed to the younger demographic of the site. LinkedIn and Google+, likewise, have two of the older demographics among the most popular social networks.
View a larger version of the infographic here.

Editor’s note: The Compete infographic claims that LinkedIn has the “most notable emphasis towards a specific income demographic.” This does not seem to prove out in the actual percentage numbers of the chart, with Google+ having 30% in the $100k column and Tumblr holding 35% in the <$30k column. Please also note that the Google+ breakdown is missing 1%.

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