Friday, November 4, 2016

We’ve looked at why you need a social media marketing plan.

We’ve looked at why you need a social media marketing plan.

Build social media into your marketing plan
We’ve also looked at the first steps to creating a great social media marketing plan [Read about the first steps to take here].
Now it’s time to look at how you will actually use social media for your business.
Do you know how you want to present your business over social media? The tone and voice you will be using? Will it be formal, informal, or a mix of both? And what information will you be sharing?
Here are some things for you to consider:
First and foremost, with whatever you share via social media, it needs to be of high quality. This is becoming more and more of a focus, with the frequent changes made by Google to focus on quality content over everything.
Remember ‘Content is King’ as long as its quality.
Set yourself some standards upfront, and don’t compromise. This way your followers will know and get what they expect, and you will stand out above your competition.
For more tips on creating quality content, check out 5 Tools to Help You Create Better Website and Blog Content.
Set yourself up a well thought out content or editorial calendar – this will be vital to your social success. By planning and scheduling your content in advance, you will save yourself time in the long run, and be able to work around those times when you have a creativity block…You can also use it to set up a regularly series of posts covering a certain topic.
Be sure to develop a framework that is flexible – you need to be ready to adapt to changing trends and guidelines. You also need to monitor customer feedback and be able to make adjustments accordingly.
Be Different
Don’t be like everyone else. Your point of difference is what will set you apart from the rest.
Here are some ideas:
  • Share some of the inner workings of your business
  • Use visual platforms such as Instagram, Pinterest and Facebook to leave a memorable reflection
  • Use diverse types of content to share your messages, such as pictures, short videos, blog posts, and useful links
  • Ask questions and post teasers – this will create a sense of engagement and intrigue.
Here’s an article I wrote earlier on ways to stand out from the crowd.
Frequency & Timing
How many times a day should you post?
Well, it needs to be relevant to the number of connections / followers you have. A good rule of thumb is between 2-5 times a day, staggered throughout the day. But it is also dependent on the platform you are using, as people use each platform differently at different times of the day. This is especially relevant for people with an international following which encompasses many different time zones.

Study your competition
Competitive analysis is a key component to marketing for your business, so don’t forget to pay attention to what others are up to, and whether it’s working for them – or not. As well as a way to learn, this also helps you to understand their strengths and weaknesses.
Stay tuned for Part 3 in our series on creating a great social media marketing plan. In the next post, we will look at what to do once you are up and running!


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